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Few do so, as well as Andy Crestodina and the team at Orbit Media Studios.

Lots of marketing agencies invest in content that demonstrates their expertise and capabilities.

Get multiple voices writing on your blog.

Consistently publish content on a variety of those topics.

Figure out which topics resonate most with your audience.

If you’re running an e-commerce business, there’s a lot you need to do marketing-wise, and it wisely avoids the trap of being too narrowly focused. The first thing that stands out is its variety of content. Their blog covers a broad range of topics related to business, marketing, and the Web. Shopify is one of the world’s leading e-commerce platforms thanks to its easy-to-use interface, high-converting themes, and excellent customer support.

Make that content easily accessible on product pages.

Figure out which questions newcomers to your industry often ask.

While e-commerce companies can benefit most directly from following this example, any website with product or service pages could employ a similar approach.

#Evernote download english full

Instead of forcing customers to go somewhere else to do product research, this blog is full of helpful buyer’s guides and informative articles. Musician’s Friend’s blog, The HUB, is a fantastic example of content marketing done right. With such a large selection of products, it can be daunting to choose which product is right for you - that’s where The HUB comes in. Musicians Friend is an online musical instruments store that sells everything from guitars, drums, recording equipment, amps, and so much more.

Ask your sales team for ideas on exciting customers.

This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects. Whether they’re discussing the United Nations partnering with students to build better public spaces using Minecraft, or a wallpaper company revolutionizing a “boring” product, they excel at publishing compelling content like what you’d find on a leading non-branded blog. Microsoft’s blog topics certainly aren’t conventional, and they do a great job of thinking outside the box. Microsoft's Story Labs blog covers all kinds of stories about their products as well as forward-thinking, innovative ideas.

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From innovative PC hardware to their venerable productivity software and beyond, few companies have greater global reach or impact on how the world uses computers. Microsoft’s business spans several different industries.

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Interested? Create your free marketing calendar. It’s an all-in-one marketing management platform with an excellent editorial calendar and key integrations (WordPress + all your social networks = super-streamlined content creation and promotion).

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You can free download Evernote official latest version for Windows 8 in English.When you’re ready to manage your blog better than ever before, consider upgrading to CoSchedule. The program contains a built-in editor with a set of standard formatting tools, includes modules for sorting and context-sensitive data retrieval. The utility allows you to create text and multimedia notes, add screenshots, URL links, create various lists, set reminder options. The application supports interaction with connected external microphones, webcams and input devices, integrates into the Explorer context menu, and contains extensions for most browsers. Evernote for Windows 8 - environment for generating notes with the ability to synchronize between devices.